Prest Loans is the flagship digital trade name under which Lord Krishna Financial Services Ltd operates its modern financial services. Incorporated in 1992, our company is registered with the Reserve Bank of India (RBI) as a Non-Deposit taking Non-Banking Financial Company (NBFC-ND).
For over three decades, we have remained dedicated to powering the economic backbone of India: small and micro enterprises, manufacturers, wholesale merchants, retailers, and service enterprises. By replacing lengthy bank queues with sophisticated credit algorithms and alternative data analytics, we approve and disburse loans within 48 hours.
Corporate Identity Number (CIN): U65993DL1992PLC049609
RBI Certificate of Registration: B-14.02019
Registered Office: M5-M6, Essel House, 10 Asaf Ali Road, New Delhi - 110002
Building long-term prosperity through responsible lending and financial transparency.
To bridge the formal credit deficit for underserved borrowers and families by providing fast, flexible, and customized digital credit without bureaucratic red tape.
To be recognized as India's most trusted, empathetic, and innovative digital NBFC, setting the gold standard for speed, transparency, and sustainable finance.
Zero hidden charges, transparent Key Fact Statements (KFS), responsible recovery protocols, and full compliance with Reserve Bank of India master guidelines.
Experienced industry pioneers steering Prest Loans toward exemplary financial performance, regulatory integrity, and transformative financial inclusion.
Founder & Director
Mr. Ashok Mittal is the visionary Founder and Director of digital lending NBFC Prest Loans (Lord Krishna Financial Services Ltd). He is a seasoned financial sector leader possessing over 30 years of rich executive experience spanning Capital and Commodities Markets, Banking Operations, Financial Services, and Foreign Exchange.
Ashok completed the prestigious executive program "Managing and Transforming Professional Service Firms" at Harvard Business School. A gold medallist commerce graduate from M.D.S. University, Rajasthan, he holds a Master’s in Banking Management (MBM) and professional CAIIB credentials. His expansive career features key leadership positions at premier financial institutions, underpinned by foundational commercial banking tenures with Union Bank of India and UCO Bank.
A prominent voice in Indian fintech and credit markets, he has been a regular expert on leading business television networks and print publications for over a decade. He has conducted more than 200 public seminars across capital market segments and addressed elite national conventions hosted by PHDCCI, FICCI, ASSOCHAM, National Stock Exchanges, and ICFAI.
A mother of two, Mamta completed her M.Sc. in Chemistry and B.Ed. from MDS University, Rajasthan. She has advised mid-corporate clients on diversified financial structures and is an active angel investor. Recognized for resolving multifaceted business and social challenges, Mamta is the driving force behind Prest Loans' innovative financial offerings, responsible governance frameworks, and empathetic people-first corporate policies.
Manish is a Commerce Graduate and accomplished Serial Entrepreneur with deep management, distribution, and marketing mastery across rural and trade-based economic ecosystems. With an exacting command over corporate finances and commercial law, he has successfully founded and steered businesses across Auto Finance, Commercial Fleet Logistics, Dealership Networks, and FMCG Distribution.
Mr. Sandeep Saini brings over 21 years of institutional expertise across banking and capital markets, specializing in corporate credit underwriting, risk mitigation, and banking alliances. Throughout his distinguished tenure at leading institutions—including HDFC Bank, Emkay Global, and Karvy—he has earned an exemplary reputation for operational discipline and borrower-centric credit solutions.
Mr. Naresh Goyal brings three decades of rich experience across capital markets, commodity derivatives, agricultural financing, and financial services. Having held senior executive roles at Karvy Financial Services Ltd and Karvy Comtrade Ltd, he spearheaded extensive business expansions across Northern India and contributes sharp strategic vision to Prest Loans' lending growth.
Eminent banking veterans, senior corporate legal counsel, and technology innovators guiding our underwriting governance, risk models, and institutional strategy.
Mr. Rajiv Kishore Dubey is an award-winning leader and one of India’s most revered career bankers. He served as Chairman & Managing Director (CMD) of Canara Bank and Executive Director of Central Bank of India, following a distinguished trajectory starting at Punjab National Bank (PNB). His monumental turnaround of Canara Bank is recognized as an official Harvard Business School / HBR case study taught worldwide. He has served as Chairman of the IBA Committee on Agro Business & MSME, Member of the CII National Council on Financial Sector Development, and Honorary Fellow & Governing Council Member of the Indian Institute of Banking & Finance (IIBF).
Deepak is a Fellow Member of the Institute of Company Secretaries of India (ICSI), Law Graduate, and IBBI-registered Insolvency Professional with over 20 years of practice in corporate law and management consulting. Former Managing Committee Member of ICSI Jaipur and Council Member of the Northern India Regional Council (NIRC), he provides expert counsel on MCA, SEBI, ROC, NCLT, and Reserve Bank of India (RBI) regulatory compliance to boards of major listed and unlisted corporate institutions in India and abroad.
Amit is the Managing Director of SR TEKBOX and a software industry veteran with over 20 years of technology leadership across India and the United States. Formerly Principal & Vice President at TENSOFT (San Jose, Silicon Valley), he architected flagship supply chain software solutions for the global fabless semiconductor industry. Amit began his career at Tata Consultancy Services (TCS) in 1995. He holds a Master’s in Management from IIT Bombay and an Engineering Degree from MBM Engineering College, Jodhpur.
Sandeep Singal is a Mechanical Engineer and Master of Business Finance bringing over 20 years of senior capital markets and investment banking acumen. Commencing his career at the Bombay Stock Exchange (BSE), he was instrumental in landmark national financial reforms including the migration to Rolling Settlements, Dematerialization (Demat) of equities, and the launch of Exchange-Traded Derivatives (F&O). He previously served as Head of Institutional Equities at Emkay Global and Investment Banker at Edelweiss.
A comprehensive, field-tested roadmap for fintech innovators, banking professionals, and technology leaders. Drawing from over three decades of frontline banking, regulatory compliance, and credit operations, this book provides actionable insights on constructing scalable technological platforms, designing credit underwriting engines, and crafting enduring institutional vision documents.
Lord Krishna Financial Services Ltd was incorporated to deliver commercial credit.
Granted Certificate of Registration by the Reserve Bank of India (B-14.02019).
Rebranded to 'Prest Loans', launching 100% paperless digital credit underwriting.
Disbursed ₹500+ Crores across 25,000+ borrowers, leading the digital lending segment.
Apply in 2 minutes or calculate your loan EMI to get customized financing.
RBI Compliance Document
Select your user category
48-Hour Disbursal • Minimal Paperwork
Real-time status